The Three Essentials To Selling On Facebook

How to Sell on Facebook Series

This is the first post in my How to Sell on Facebook Series. In this series I will be describing in detail the steps to successful monetization of Facebook. I will also include the actual steps to creating one of the most powerful types of ads on Facebook.

The key to successful selling on Facebook is to realize that, more times than not, the sale occurs off Facebook not on it. The actual sale occurs on your website, not on your Facebook Page. Your Facebook Page gives you Social Proof (digital word of mouth) and awareness of your brand, product or service. Facebook Business Pages are one of the quickest ways to build brand awareness. However, to make an actual sale, you need to move potential customers from your Facebook Page to your website.

My Social Media Marketing firm has been helping both local and national businesses with their Social Media Marketing for over 5 years now. During these 5 years awareness of the power of Social Media and how it works has grown. However, I am still taken back by how many businesses, whether they be local businesses, coaches, or authors make a common mistake.

Hoping to increase sales they spend a lot of time building up their Facebook Business Page, but complain that it isn’t doing anything. When I ask them if they have a landing page on their website where a potential customer can make a purchase, more times than not the answer is, ‘what is a landing page?’ When I check their website it is not uncommon to find that, not only is there no landing page, but there isn’t a place where the potential customer can purchase the product at all. Or if there is such a page it is difficult to find or designed in such a way that it is hard to tell if the owner is actually selling anything.

There are three essential components on how to sell on Facebook. They are:

1) Build a Facebook Business Page with a quality, engaged audience (fans are always easier to sell to than non-fans)

2) Create a Link Share Post/Ad that entices your targeted audience to click through to a Landing Page on your website. A Link Share Post is a special type of Facebook Post that when clicked on directs them to a page on your website. The reach of the Link Share Post can be increased dramatically through the Facebook Ad platform. The enticement to click on the ad can either be a special promotion or a Lead Magnet. A Lead Magnet is a piece of content that is of great interest to the potential customer. It is offered for free in exchange for the potential customer’s email address.

3) Create a Landing Page on your website. The Landing Page is a special page on your website used for either selling your offer, or describing your Lead Magnet, in which case there is an optin form to collect the user’s email address. A Landing Page should be designed to be easy to read and have minimum distractions or places to click. In other words, you normally don’t want to have menu links to other pages on your website on your Landing Page. When a potential customer clicks on a link to another page on your website thereby leaving the Landing Page, chances are they might not make it back to the Landing Page and you lose the sale or lead.

In my next series of posts on How to Sell on Facebook, I will be describing each of the three steps in detail including how to create a Facebook Link Share Ad, one of the most powerful ads on Facebook.

What do you think?

 

2014 Successful Marketing Plan – The Three Must Components

Where are you going to get new customers in 2014?

Like it or not, during the past two years, tactics for successful marketing have dramatically changed. In 2013, 1 in 4 people use Social Media. This number is staggering at 1.73 billion users. No matter what business you are in, chances are you will find a large audience of potential customers on Social Media. For example, our Art Gallery and Artist clients can find over 100 million people who have indicated they are interested in art!

But Social Media Marketing isn’t the only medium necessary for successful marketing. There are two other components that make new client generation happen. Here are the three components of successful marketing in 2014. Continue reading

What is Propinquity and Successful Social Media Marketing?

The Propinquity Effect

 

Social Marketing and Propinquity

Artist Will Saul, Close

The propinquity effect is the tendency for people to be attracted to people and things they encounter often, particularly if they feel they have something in common. It comes from the Latin word propinquitas meaning “nearness.” When people encounter someone or something often, they feel attraction or a bond to the subject or person.

Have you ever heard a song you didn’t really like the first time, but when you heard it again you started to like it? This is the phenomenon of propinquity. Have you ever had the experience of watching a newscaster, expert or someone you like to watch often and feel like you know them; perhaps even know them like you would a friend? This is the propinquity effect.

Propinquity Marketing and Propinquity Points

Having a propinquity marketing strategy can be a powerful and even fun way of increasing your bottom line. First you want to find propinquity points, places where your potential customers will feel affinity. Social Media, in particular Facebook, facilitates this process in ways that were hereto impossible to do with traditional advertising. With Facebook, you have the ability to target people you market to by their likes. When you place a Facebook ad for example, you can choose a specific audience according to what they like.

If you are a Fine Art artist or gallery, for example, you can choose people who love art. But, not just art in general, but specific genres of art. For example, Facebook tells us that there are 2,200,000 people that specifically like Abstract Art, and there are 3,200,000 people that like Minimalism. If your gallery specializes in Abstract Art, you can create a propinquity point by targeting those people in your Facebook ads, messages and images of art.

If you sell Organic Food, Facebook tells us that there are 10,500,000 people on Facebook interested in Organic Food. This is a huge audience to create a propinquity point with.

By creating friendly, interesting or useful messages and putting them out often (creating propinquity points) to people having those interests in common (another propinquity point), those people begin to feel like they like and know you. The next time they buy a piece of art or an organic meal, chances are they will think of you first.

Are You Using Propinquity in Your Marketing?

Social Media Marketing such as Facebook brings in a tidal wave of new opportunities to bring awareness to your brand or product in a positive, non-pushy way. And, what’s more, people carry their propinquity points around with them in the form of their smartphone. How are you using propinquity the power of Social Media Marketing in your business?

 

How To Easily Add New Followers To Your Google Plus Page

In my last Google Hangout video, I showed you a cool way to bulk add new potential followers to your Google Plus personal profile.

Here is a video on how to do it on Google Plus page.

Here are the steps:

1. Open your Google plus page (the business page you wish to add to). Open circlecount.com in new tab.
2. On circle count, click on –> Specials –> circles –> alltime
3. Type your required field or niche in “Search for shared circle”. You can search according to your environment and niche.
4. After this, you will see a list of shared circles, open any circle
3. Now copy the URL of the shared circle, everything after the first forward slash in the url
4. Go to your Google Plus Page and append (copy the url after the final forward slash). Hit enter.
5. Now shared circle is on your Google plus page.
5. Now click on Add circle.
6. You will see a list of people, just type your circle name or create new circle name.
7. Click Enter and you have added the shared circle to your circle.

 

To see how to easily add new followers to your Google Plus personal profile, go to: http://www.socialaficionados.com/add-google-plus-followers-quickly-easily/