In my last blog post I talked about the importance of blogging. But what should you put on the page? Obviously you’re going to want to talk about your business and offerings, but in order to keep readers coming back you’ll want to blog about a variety of relevant topics. Below I share several ideas to help keep readers engaged, and content flowing.
Whether you’re starting a blog, or want to blog more often here are 6 ideas to help you keep it vibrant:
- Ditch the sales copy, or at least use it sparingly – Just like you wouldn’t subscribe to a magazine that had only ads and no articles, most people will be able to quickly spot if your blog posts are nothing more than an ad for your products. However, there are still easy ways to discuss items you sell, without resorting to bland copy:
- Employee Review – Have an employee eagerly anticipating the arrival of a new product? Or one who really takes the time to look at products to have a better pitch to the customer? Let them post a review! You’ll get away from the marketing copy with the words of a real user.
- Artist Inspiration – From fashion design to fine art to food a good question to ask is “What was the inspiration behind this?” This information is a fun tidbit for customers, while still allowing you to talk about the newest works.
- Inspire – It’s one thing to see something in a store, but another to see how it deserves a place in the home. Answer this question with blog posts. Display new décor items in a photo right before the seasons change so that customers can get excited about redecorating. Take photos of models or employees wearing the latest fashions or jewelry, combining different pieces for a fresh look. Think about how some objects could be repurposed to get clients to think differently about everyday things.
- Be a guru – Customers have questions, and chances are that you have answers. Whether you can spot seasonal trends in questions, and answer proactively, or have recently had a number of clients asking similar things you can be a source of information.
- Humanize – Do you have a great team? Talk about them! What are their interests and what strengths do they bring to the company? Your employees will love the acknowledgement, and your customers will enjoy getting to know a little more about the people there.
- Don’t hide your involvement – What causes or charities does your business support? Are you participating in fundraisers or did you make a donation? Let customers know when you’re holding events to raise money for your cause, tell them why you are passionate about it. If nothing else, you may encourage generosity in somebody else.
- You’re not an island unto yourself – Look at your product. What do you sell, and what else might your customers be interested in nearby? If you’re an art gallery that attracts out of town visitors discuss the museums in the area that customers might enjoy. A boutique who specializes in handcrafted beauty products might recommend a spa for relaxation, and a restaurant might recommend a tour of a local winery.