Now, here is a buzz word (or an up and coming buzz word) for you: authentic entrepreneur- and I’m going to use it interchangeably with an authentic marketer. I want to start by having you and I acknowledge that everything you do is marketing. You are always marketing you, which is why branding is so popular and important. After spending a decade as a personal and spiritual teacher, I can tell you that you have [...]
[caption id="attachment_90" align="alignright" width="247"] Show up at the Market[/caption] First of all, traditional marketing meant sales and that lead to pushy advertising, which we all tuned out when we could fast-forward through commercials on our DVRs. Advertising propaganda was all about convincing people of something to get them to purchase. It got to be a bit slimy, which is most of us tune out advertising or hit our fast-forward button on our DVR remote [...]
Facebook advertising - are you using it to quickly maximize your exposure? The following is an article written by Carl pertaining on our Social Media For Galleries site. The case study is specific to Art Galleries, but it applies to any business.
Inexpensive Facebook Advertising Gives 250,000 Monthly Impressions In Less Than 60 Days
by CARL GERBER on MAY 20, 2013
Over the past year, I have been heavily involved in maximizing exposure for our clients in the quickest way possible, and without spending a ton of money. I am including an actual case study here where I was able to get a new client shown on Facebook 250,000 times per month in just two months using Facebook Advertising.
[caption id="attachment_39" align="alignright" width="300"] Eccentricities are like honey when it comes to attracting people to your business[/caption] I know you know the first rule in business- be nice. So, I want to start by making it perfectly clear that I didn’t use the ‘B’ word, she did. And so, she serves as a great example of what not to do to try to have an authentic business. Today we’ll look at what it means [...]
So, here I am. I have a business and a great part of my business is about helping your business. Whether you are within my niche of galleries or art, whether you are a specialist, like a coach, an actor/playwright, a restaurant… the marketing game is something that most businesses haven’t focused on because they are busy with their business. No doubt. [caption id="attachment_11" align="alignleft" width="300"] PHOTO CREDIT: http://robbiehayden816z.doomby.com/medias/images/2-4.jpg[/caption] And so, I help businesses. [...]