The #1 Thing You Want To Know: How To Make A Sale Today

When it comes down to it, every biz wants more sales. Part of that is due the nature of expansion or evolution, we always look to the next level in which our biz is bigger and we’re selling more. It’s also partly due to the recovering economy – everyone could use more sales, sometimes just to sustain themselves.

As a marketing specialist, when I first meet a biz owner, I find a common expectation: owners want a sale today. Sure, this makes sense. After all, they are in business and biz is about making sales.

However, it’s the wrong mindset for success. Continue reading

Marketing 101: Branding

A Mindset for Success Is One of Clarity

Know Your Market

This morning Karl and I had breakfast at a restaurant that had been out of town and that recently moved downtown.

Santa Fe is a tourism-based economy, especially downtown. In their previous location, the restaurant catered to locals. However, the locals downtown and the tourists that come to Santa Fe are quite different than the locals just a few miles away. In part it’s because we expect a ‘tourist quality’ meal and experience downtown while something from our ‘hometown’ is less expensive and less formal. In other words, the brand is totally different. Continue reading

Marketing Strategy #1

Case Study: How To Market the Energy Biz

I went to lunch with a new friend from a networking group recently. She is a Feng Shui consultant and, like many small biz owners, she’ wondering how best to market herself. She asked me about content marketing in which you pay a content company to write for your biz. The idea here is that you save time or money because you let the company research, write and stay up to date with industry trends.

I told her that for some biz’ this does very well. Given that blogs are now the primary way that people are finding out about a new biz and that businesses that blog more often enjoy a higher lead to conversion ratio, it’s a great idea. Whether it is updates or blogs being written, or even your marketing emails. To take this a step further, your content can be tailored to your biz or general for your industry (which can save you money). Continue reading

The 2 Smartest Social Marketing Techniques

When It Comes To Biz, Are You Taking The Lead?

Ok, you’ll have to pardon the pun, but I couldn’t pass it up. That’s because social media now has the ability to add to your outbound marketing.

What?

Ok, so, in the world of marketing, we say there is inbound and outbound marketing. Traditionally everything before social was outbound because you, as the biz, had to reach out to your market. You had to try to cross their path by showing up in a magazine or newspaper they might pick up or send a mail to their address.

With website, blogs and social media, inbound marketing today means that the customer gets to choose what they see because they get to choose whether to seek your business out or not. Continue reading