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Authentic Marketing

Blog, lead, customers

B2C companies that blog generate 88% more leads per month than those who do not and B2B companies that blog generate 67% more leads per month than those who do not - Hubspot If you’re not blogging then you’re missing an important opportunity to connect with customers and expand your business. In fact, increased lead generation is only one of a multitude of benefits to maintaining a regular business blog. As the number of posts [...]

I have a girlfriend who has a gallery. Galleries can be tough businesses because, in Santa Fe, their sales are seasonal. Additionally, their target market – those who have the disposable income to buy art- is a minority of the people. Just yesterday on the news I heard that the average cashier in the US earns about $20,000 a year. My research online yields an average income of $50,000 for couples in the US – [...]

Burrito wrap from Chipotle - They tell, tell, tell

When it comes down to it, every biz wants more sales. Part of that is due the nature of expansion or evolution, we always look to the next level in which our biz is bigger and we’re selling more. It’s also partly due to the recovering economy – everyone could use more sales, sometimes just to sustain themselves. As a marketing specialist, when I first meet a biz owner, I find a common expectation: owners [...]