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Karl’s Featured

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Like it or not, during the past two years, tactics for successful marketing have dramatically changed. In 2013, 1 in 4 people use Social Media. This number is staggering at 1.73 billion users. No matter what business you are in, chances are you will find a large audience of potential customers on Social Media. For example, our Art Gallery and Artist clients can find over 100 million people who have indicated they are interested in [...]

Artist Will Saul, Close

  [caption id="attachment_1182" align="alignleft" width="345"] Artist Will Saul, Close[/caption] The propinquity effect is the tendency for people to be attracted to people and things they encounter often, particularly if they feel they have something in common. It comes from the Latin word propinquitas meaning “nearness.” When people encounter someone or something often, they feel attraction or a bond to the subject or person. Have you ever heard a song you didn’t really like the first [...]

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One of the quickest ways to develop a successful business is to become an expert in your field. When you are an authority in your field, it is natural for people and other businesses to seek out what you have to offer. By becoming an expert, you provide a genuine service. It is easier to become an expert than you might believe. You do so through focus and expression. Whatever you focus on and spend [...]