Before you give up hope and conclude that your marketing efforts aren’t working or that your businesses offerings aren’t really in demand, consider that you might be seeing your business from the inside and not from the outside in. This means that you may not be presenting your business in such a way that tells potential customers what you offer.
Watch and learn 3 techniques to help you tap into a more successful flow of expression in your business so that creating marketing pieces, from a website to a business card, comes closer to being a pleasure! (and more successful too!)
No one can talk about your business when you can’t talk about yourself. Often a lot of entrepreneurs do more than one thing and it makes it hard to talk about what they do because it’s hard to represent all their services. Continue reading
In this video, Ocean, joins Oberon and myself because- as you can see- he’s confused about whether he could make a go of his entrepreneurial business or not. See, Ocean has heard experts say that there must be a demand in the market for what you do. Then there are others, like myself, who say you should love what you do because you’ll be doing it a lot!
When you’re an entrepreneur you recognize a few signs of an entrepreneur: (Is this you?) Continue reading
You have an identity – it shapes what people think about you, what they like about you – even the reason they invite you to a party!
Especially in this age of branded businesses, your business is the same! A business identity means that you create attraction for your business (so that it has a flow of attraction). It creates characteristics and a reason for people to choose your business and refer it, highlighting it’s strength and benefits.
Yes, you want your business brand – it’s identity – to be just like a person. The more your business seems to be it’s own entity with it’s own characteristics, the greater the business flow. The greater your success.
Look around the room the next time you are at any kind of business gathering. Do people look professional? Do they look like they put some time and thought into looking presentable? Does their appearance reflect well on their brand, their business and themselves?
As you look around a couple business rooms you might find, as I did, that those who are dressed presentably are also the ones who get the most business.
Why is this and what does it mean to dress “presentably”? Continue reading