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I went to lunch with a new friend from a networking group recently. She is a Feng Shui consultant and, like many small biz owners, she’ wondering how best to market herself. She asked me about content marketing in which you pay a content company to write for your biz. The idea here is that you save time or money because you let the company research, write and stay up to date with industry trends. [...]

In our last email we emphasized building a following and then making updates constant and consistent to keep yourself and your brand fresh in fans minds. But what sort of content should you be sharing? One of the essentials to a successful social strategy is to not promote so much that your followers stop paying attention. Instead you want to give your fans something to look forward to when they click that button to receive your messages. [...]

It All Adds Up

90% of Inc. 500 companies use at least one major social media platform. And 62% say social media is either “somewhat” or “very” necessary to their growth. - Heidi Cohen 92% of small businesses say that social media is an effective marketing technology tool. They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. - e-Strategy Trends Social media is here to stay.  According to recent data [...]