Case Study: How To Market the Energy Biz
I went to lunch with a new friend from a networking group recently. She is a Feng Shui consultant and, like many small biz owners, she’ wondering how best to market herself. She asked me about content marketing in which you pay a content company to write for your biz. The idea here is that you save time or money because you let the company research, write and stay up to date with industry trends.
I told her that for some biz’ this does very well. Given that blogs are now the primary way that people are finding out about a new biz and that businesses that blog more often enjoy a higher lead to conversion ratio, it’s a great idea. Whether it is updates or blogs being written, or even your marketing emails. To take this a step further, your content can be tailored to your biz or general for your industry (which can save you money). Continue reading