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Jen’s Blog

blog ideas

In my last blog post I talked about the importance of blogging. But what should you put on the page? Obviously you’re going to want to talk about your business and offerings, but in order to keep readers coming back you’ll want to blog about a variety of relevant topics. Below I share several ideas to help keep readers engaged, and content flowing. Ditch the sales copy, or at least use it sparingly – Just [...]

Blog, lead, customers

B2C companies that blog generate 88% more leads per month than those who do not and B2B companies that blog generate 67% more leads per month than those who do not - Hubspot If you’re not blogging then you’re missing an important opportunity to connect with customers and expand your business. In fact, increased lead generation is only one of a multitude of benefits to maintaining a regular business blog. As the number of posts [...]


The core function of a blog is to bring information to the reader. Whether you focus on fine art, movie reviews or scientific discovery, you have an audience you want to reach. But are you reaching them on their level? Whether visitors seem to have interest, but you have no real following on your blog, or your analytics suggest that people are visiting and quickly leaving again these three keys will help. One of the [...]