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Kalyn’s Blog

Before you give up hope and conclude that your marketing efforts aren’t working or that your businesses offerings aren’t really in demand, consider that you might be seeing your business from the inside and not from the outside in. This means that you may not be presenting your business in such a way that tells potential customers what you offer. https://youtu.be/jOdKi3wQBA0 Entrepreneurs always have at least one thing in common: they are passionate about what [...]

  http://youtu.be/8VeWGbyYDtI Have you been playing the social media game and are you feeling that it isn't working out for you? Join me in this video in which I talk to you about some common mistakes entrepreneurs and small businesses make - because they don't always understand how best to use social media and because they often don't have a website that is converting (selling for them).

I have a girlfriend who has a gallery. Galleries can be tough businesses because, in Santa Fe, their sales are seasonal. Additionally, their target market – those who have the disposable income to buy art- is a minority of the people. Just yesterday on the news I heard that the average cashier in the US earns about $20,000 a year. My research online yields an average income of $50,000 for couples in the US – [...]