Marketing Strategy #1

Case Study: How To Market the Energy Biz

I went to lunch with a new friend from a networking group recently. She is a Feng Shui consultant and, like many small biz owners, she’ wondering how best to market herself. She asked me about content marketing in which you pay a content company to write for your biz. The idea here is that you save time or money because you let the company research, write and stay up to date with industry trends.

I told her that for some biz’ this does very well. Given that blogs are now the primary way that people are finding out about a new biz and that businesses that blog more often enjoy a higher lead to conversion ratio, it’s a great idea. Whether it is updates or blogs being written, or even your marketing emails. To take this a step further, your content can be tailored to your biz or general for your industry (which can save you money). Continue reading

The 2 Smartest Social Marketing Techniques

When It Comes To Biz, Are You Taking The Lead?

Ok, you’ll have to pardon the pun, but I couldn’t pass it up. That’s because social media now has the ability to add to your outbound marketing.

What?

Ok, so, in the world of marketing, we say there is inbound and outbound marketing. Traditionally everything before social was outbound because you, as the biz, had to reach out to your market. You had to try to cross their path by showing up in a magazine or newspaper they might pick up or send a mail to their address.

With website, blogs and social media, inbound marketing today means that the customer gets to choose what they see because they get to choose whether to seek your business out or not. Continue reading

Dogs Can Piss You Off, Literally!

Switching Being Pissed Off With Flowing

If you’ve ever had a dog, particularly a chihuahua- as I understand they are the worst, then you know that dogs can be selective about their being house-broken habits. This summer a new, sweet chihuahua joined the family when our daughter magically attracted a new playmate. Sure she had an older, slower companion, but youthful children like youthful puppies who will play with them, chase them and put up with some roughhousing. So, against our better judgement, we acquiesced to the addition. Continue reading

The Entrepreneurial Mindset of Success is Today

The Mindset of Success is Today to the Enlightened Entrepreneur

Our language has a lot of cliches and adages like ‘it takes money to make money’ or ‘give to receive’. The truth beneath these sayings comes from a universal law in which an activated energy will attract more of the same vibration. Have you ever heard of tuning forks? They all have different notes and when a tuning fork that sounds C, for example, is hit, the reverberation will then cause other C forks to sound, but not forks of other frequencies.

Of course, if you are familiar with the law of attraction then you’ll be used to thinking of this as ‘you attract the energy you activate’. Either way, entrepreneurs use this awareness and thus act as if they are successful today, not tomorrow.

Enlightened entrepreneurs will hold this successful mindset regardless of their circumstances. Not only will they treat their success as if it is here today when they are setting up a new product or service and still don’t have something for purchase, but they will also apply this mindset in other ways. Continue reading

20% of Your Mindset Can Create 80% of Your Success

This morning my girlfriend posted about planning your 2014 marketing, as she is a marketing expert. I liked her post and I like her encouragement and help for those with a biz’ –

Then a thought popped in my mind. It was about my giving my daughter’s second grade teacher a contribution today. See, her class is going to a play and the teacher asked that everyone bring $2 for tickets. She’d said that she would cover the cost of anyone who couldn’t pay. So, when I saw her, I told her I’d buy my ticket and my daughter’s at the theater, and contribute so no money came out of her pocket.

The Mindset of Success Needs To Be Defined Continue reading