Entrepreneurial Evolving Mindset

Are You Evolving Or Breaking Down?

successful mindset, successful entrepreneur, authentic entrepreneurEntropy & Biz

I’m working on a joint book and today I was writing about the importance of evolving. In your own biz, you too will evolve or start breaking down, as per the law of entropy.

The law of entropy explains why things, such as our cars or our houses, actually last longer when they are being used. They will show signs of aging, just like we do, but when they are used – or exercised – regularly, they last longer.

Yes, your body, your mind and your car are all similar. No doubt you’ve heard that it is important to exercise your brain in an attempt to keep it’s functionality from falling into memory loss or other age-related debilitating diseases. Your life is the same.

Life is about choices. Life doesn’t let us get away with making no choice, as that too is a choice. In life we have no choice but to choose whether we are staying active, exercising each aspect of our life appropriately and evolving – or beginning to break down. Thus, aging is not happening only to your body, but to all aspects of your being.

Is Your Biz Aging?

Thus, I’ve spoken of the importance of keeping in touch with your offerings and how your biz works. A successful biz owner knows themselves and what they are passionate about. They use this passion to focus on their biz, constantly improving upon their own game:

“How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn’t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.” – Steve Jobs, 1985

Yes, it is wise to look at your competition and what they are offering, but ultimately the game is truly about your own mindset and your keeping up with your own evolution.

Part 3: The Entrepreneur’s Intentful Presence Relates

A Relating Mindset

intentful business, intentful entrepreneur, intentful mindset, authentic entrepreneurPart 1 & 2 Review: Intentful Relating

In parts 1 and 2 of this series we’ve been talking about the importance of relating well to benefit our business and ultimately improve relationship with clients or customers and potential ones. Relating clearly and getting our message/brand across were the focus earlier. In this last blog we’ll talk about the importance of listening in order to relate well so that people prefer doing business with us.

3 Listen Openly – Without Preconceptions Or Judgments

Do you know how I most often get a client’s attention, how I make them turn their head? I listen. In listening, I seek to understand where they are in their experience and what they need to take their business to the next level.

Here’s the interesting thing about listening: in order to listen effectively, you must have an open mindset. An open mindset requires that you hear clearly. Obvious, no doubt, and yet people tend to hear with filters more often than they hear clearly.

Is Your Listening Impaired?

When you are listening to music, are you like most of the rest of us? Do you like to hear your favorite songs through quality, clear speakers or headphones? Don’t you love for the sound to be so clear that you can pick up on tones and even emotions in sounds and lyrics?

Now that’s listening. Music has the ability to stir our souls and open our hearts – when we are moved by it because we are listening and can hear it clearly.

Yes, when we are listening openly, we can pick up on much more than the direct words a person is delivering- we can hear their excitement, pain, frustration and, often, we can pick up on what they are not saying.

On the other hand, when any filters are present, they taint the sounds we hear. Similar to hands over our ears to block some of the sound, people most often listen through their own filters which are made up of their own judgements, preconceptions or limiting beliefs.

As biz owners, an easy example to illustrate this presents itself when we look at what it’s like when you meet new potential business. It’s true, you have a certain “type” that is your ideal client, but some of your ideal clients won’t look the way you expect them to. Perhaps they will physically dress, behave or do something that doesn’t initially seem like it is your client “type”. You might be jumping to a conclusion about how they look or judging what they offer.

A girlfriend of mine and her husband began a cannabis coffee company a couple of years ago. Frankly, I felt that her husband had previously relied on her to support the family as he indulged in his habitual ways. However, when they told me that they had started this company, I let my preconceptions about him go. I allowed myself to see that this new business had the potential to bring a passion of his forward so that he could become the primary contributor in the family. I saw that this could improve his personal power and his confidence. Although I’m not that kind of coffee drinker, I listened openly and saw a brighter potential future for my girlfriend — and a benefit for patients who could receive legal prescriptions for their coffee. While this scenario had nothing to do with my business, it had everything to do with my friendship. By being open I allowed my friendship to be untainted because no preconceptions came into the conversations about their new business. Feeling supported and encouraged, our friends gave us samples instead!

Recap- Relate

Relationship are truly about your ability to relate, or connect with, another. In this 3 part series, I’ve given you 3 different ways to improve your relating-abilities: being clear, knowing yourself and your brand and listening openly.

The truth is that it doesn’t matter whether you are focusing on your business or your personal relationships, even intimate ones. It’s all the same because as you become more clear, know yourself and listen openly, every one of your relationships will improve. Such a mindset is sure to bring you greater success and, more importantly, personal joy and fulfillment in all of your life.

 

Part 2: The Entrepreneur’s Intentful Presence Relates

A Relating Mindset

intentful mindset, intenful entrepreneur, authentic entrepreneurPart 1 Review: Intentful Relating

In Part 1 of The Entrepreneur’s Intentful Presence Relates we spoke about the importance of relating well with potential and current customers or clients – because people do business with those they know, like and trust. In order people to knowing us, liking us and trusting us more, we need to relate well.

How so? In Part 1 we went over one of the simplest yet most important ways to relate well – be clear.

Now, let’s move on to the second way to relate well, by knowing.

2 Know You, Know Your Brand

 Whether you are an artist a school teacher, a farmer, a restaurant owner, a doctor or just about any other kind of biz owner, you have a story to tell. Relate it well and people will know, like and trust you.

Your brand is your story. It holds your purpose and it also tells how you wish to relate with others, including clients and customers. As your story, it is also the message you most need to relate to others.

A clearly thought-out and planned brand has a strong presence. It makes it easy to be intentful and achieve your goals. This is because it helps you help yourself in your biz and it helps you help your customers.

Even in the most beginning stages of acquiring new biz, you will fumble if you don’t know who you are and what you do. Whether you deal with individual clients or just sell online, the first impression you make in person or when someone sees any of your marketing, website or physical biz will determine whether they will consider becoming a paying client or customer. In other words, within a couple of minutes (or less) your words or impressions must represent all that your biz offers. Of course, this is impossible. Still, with everything you have going on in a day, you don’t spend ten minutes truly considering every biz that you see. Just walking down the street, talking on your way to lunch you’ll make instant, subconscious decisions about stores or restaurants you’ll forget you saw and the ones you’d like to come back to.

As such, when you have someone’s attention, you have to be able to express the right thing at the right time regarding your biz. Life is likely to catch you off guard and in scenarios you weren’t quite prepared for. When you know your brand so well that your tag line and elevator pitch roll off your tongue, then you have a few quick words to entice and a quick two minute story to further interest the right audience.

Not everyone is going to be your customer or client because not everyone will benefit from your offerings. Thus, you want to represent yourself clearly to get the attention of your true potential customers and dissuade those who aren’t, saving you both time.

People who know their personal or biz brand have more personal power. They represent themselves well so that they relate better; they come across more clearly. This instills more getting to know, like and trust them, which means more biz.

The intentful entrepreneur knows that his or her brand relates well. It humanizes their biz and provides something that clients and customers can relate with through the telling of their story. Be sure to take on this mindset for success so that you relate with more clarity and more personal power that comes from knowing your brand.

Part 1: The Entrepreneur’s Intentful Presence Relates

A Relating Mindset

intentful entrepreneur, intentful mindset, authentic entrepreneurIf you are an entrepreneur, then a lot of your business revolves around getting new business. Statistically, to maintain your current business income in a repeating biz model, you need 30% new clients each month to account for the 30% that will stop coming to you for one reason or another. Of course, if your biz model requires all new sales each month, then relating well with people is even more important.

Any good marketer will tell you that getting new business is about WIFT (what’s in it for them), about understanding and empathizing with your prospective client (understanding their pain or problem) and knowing how to solve their problem and uplift them.

This means relating.

Intentful Relating for an Intentful Entrepreneur

Successful entrepreneurs understand the importance of being able to relate. When you have good relationships, you have an ability to connect with your clients and customers and make it clear that you can help them. Yes, good communication is an age-old key to new business.

On the one hand, that is what your branding and your marketing is all about – as they express your business and offerings. On the other hand, if you can improve your ability to relate with people, you can improve the energetic and emotional connection you create in any of your interactions with prospective business.

3 Ways to Relate Intentfully

1 Be Clear

Clarity – even as I write this, it sounds too simple. However, if you want to make sure people understand you, then you have to make sure that you are making it easy to be understood.

A quick backstory for you: once upon a time, I worked in an office. I was granted permission to work with the company’s sales manager, creating graphics and organizing a huge car sale, which we had to get dealerships to buy into. A couple of times during this project the sales manager stopped and looked at me with disbelief and complimented me on my ability to support her by anticipating her needs, staying organized and keeping things on track without nagging her or adding to her pressure.

The moral of the story: when you are intentful, you make it easy for those around you by always being clear. You step out of your shoes of understanding and you step into their view of the world (or their problem) so that you forgoe how your see things, since you have an ‘inside view’, and you make it easy, obvious and approachable for them.

In other words, if you aren’t being clear, you aren’t relating at their level.

One of the hardest things for anyone to do, whether they are trying to express something to a client, to their lover or in their marketing is to get out of their own head. This is because once we know that 1 + 1 = 2, we lose site as to how to explain the concept we have internalized. This is so true of the human experience that teachers are taught to have students that understand a lesson turn around and teach it to those who still don’t. See, the student still understands what is not understandable. They are still speaking a language, or are holding a perception, of the ‘outside view’ where the obvious is not. It is so obvious that you’ve often internalized it, but others still don’t see the writing on the wall.

Thus, the intentful entrepreneur in their intent to be successful, recognize that they need to make their clients successful; to do this, they recognize that they need to make no assumptions about what the client knows and be willing to take the time to try to make things clear from square one.

Again, the mindset of success is about being clear ensures that you are relating at your potential client’s level (or your current clients and customers). This means they aren’t held responsible for not knowing things, even the basics. If they did, they may not be coming to you as an expert, so relate by letting them relax when they don’t know – make it clear for them.
Read Part 2 of this three part blog here.

Intentful Entrepreneurs Hold A Mindset of Constant Branding

Entrepreneurs: Intentfully Chose Your Signature

intentful entrepreneur, intentful mindset, intentful businessBranding Your Name

“Who Are You?” – asked the caterpillar in Alice in Wonderland.

Sometimes it’s the simple things that set the core of everything that follows, like seeds in a garden. No matter what you do to the garden, only changing the seeds will grow something new.

My young daughter often hears the same words when words like ‘bran’ and ‘brand’ are spoken. It’s funny, your brand is important to know both for yourself personally and your business because without the clarity, you can’t express yourself or expect others to perceive you as you prefer. Similar to bran though, your brand thus gives you all the nutrients or all of the important aspects of who you are and your purpose. Continue reading