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Kalyn’s Blog

If you are an entrepreneur, then a lot of your business revolves around getting new business. Statistically, to maintain your current business income in a repeating biz model, you need 30% new clients each month to account for the 30% that will stop coming to you for one reason or another. Of course, if your biz model requires all new sales each month, then relating well with people is even more important. Any good marketer [...]

Entrepreneurs: Intentfully Chose Your Signature Branding Your Name “Who Are You?” - asked the caterpillar in Alice in Wonderland. Sometimes it’s the simple things that set the core of everything that follows, like seeds in a garden. No matter what you do to the garden, only changing the seeds will grow something new. My young daughter often hears the same words when words like ‘bran’ and ‘brand’ are spoken. It’s funny, your brand is important [...]

Intentful Experts Have A Parrot-Like Mindset Marketing Tip Tuesday Yes, I said it. The metaphor is like a parrot that parrots away, saying the same things over and over and over. Now, I don’t want you to feel insulted, instead I want you to see the benefit of parroting: parrots have a well-known brand. Intentful experts succeed when they also have an intentful brand. People get to know them and know the benefit in coming [...]

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