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In our last email we emphasized building a following and then making updates constant and consistent to keep yourself and your brand fresh in fans minds. But what sort of content should you be sharing? One of the essentials to a successful social strategy is to not promote so much that your followers stop paying attention. Instead you want to give your fans something to look forward to when they click that button to receive your messages. [...]

In last week's email we discussed how you shouldn't be selling to potential customers. But, if you're not selling, then how should you be marketing? Create A Following Rather than searching for 'customers' you should instead look for followers. A customer may purchase only once, but a follower is somebody who has chosen to receive your message again and again because they like what you offer, whether it's in terms of products, information of even [...]

ox·y·mo·ron -a figure of speech in which apparently contradictory terms appear in conjunction (e.g.,faith unfaithful kept him falsely true ). -Google search definition The reason I like them is because they quickly reveal how something that shouldn’t make sense, does. It is likely that you will feel that way about this modern marketing truism: - You can no longer sell your offerings, but must be social about them Now, if you are involved in social [...]