90% of Inc. 500 companies use at least one major social media platform. And 62% say social media is either “somewhat” or “very” necessary to their growth. – Heidi Cohen
92% of small businesses say that social media is an effective marketing technology tool. They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. – e-Strategy Trends
Social media is here to stay. According to recent data from PEW Internet 73% of online adults use at least one social media service, and businesses large and small attest to the power of it to help maintain ties with existing customers and grow their client base. It allows the public to better connect with your business, and for relationships to be built over time.
While the benefits of using social media are touted, any business that is either establishing their presence or evaluating strategy for the coming year would do well to consider the following: Continue reading