The True Cost Of Social Media Marketing

90% of Inc. 500 companies use at least one major social media platform. And 62% say social media is either “somewhat” or “very” necessary to their growth.Heidi Cohen

92% of small businesses say that social media is an effective marketing technology tool. They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers.e-Strategy Trends

Social media is here to stay.  According to recent data from PEW Internet 73% of online adults use at least one social media service, and businesses large and small attest to the power of it to help maintain ties with existing customers and grow their client base. It allows the public to better connect with your business, and for relationships to be built over time.

While the benefits of using social media are touted, any business that is either establishing their presence or evaluating strategy for the coming year would do well to consider the following:  Continue reading

The 2 Smartest Social Marketing Techniques

When It Comes To Biz, Are You Taking The Lead?

Ok, you’ll have to pardon the pun, but I couldn’t pass it up. That’s because social media now has the ability to add to your outbound marketing.


Ok, so, in the world of marketing, we say there is inbound and outbound marketing. Traditionally everything before social was outbound because you, as the biz, had to reach out to your market. You had to try to cross their path by showing up in a magazine or newspaper they might pick up or send a mail to their address.

With website, blogs and social media, inbound marketing today means that the customer gets to choose what they see because they get to choose whether to seek your business out or not. Continue reading

Socialize With Your Fans


In last week’s email we discussed how you shouldn’t be selling to potential customers. But, if you’re not selling, then how should you be marketing?

Create A Following

Rather than searching for ‘customers’ you should instead look for followers. A customer may purchase only once, but a follower is somebody who has chosen to receive your message again and again because they like what you offer, whether it’s in terms of products, information of even attitude.

Where can you find your following? Social Media! Every business, from niche brands to major corporations, can find people looking for their specific offerings among the users of Facebook, Twitter and other social media platforms. Seek them out and interact, or use targeted advertisement to draw them to you, and make sure that you prominently display links on your webpages and emails.

So once you have started to build a following, what next?

Constant and Consistent

It is important that your followers, on any social channel, hear from you on a regular basis. Capture the widest audience for your updates by posting often, and vary the times so that people who are on earlier or later still receive your messages.

Another element of great updates is that they are consistent. Whether you choose to focus on informative posts, humerous anecdotes or share stories about your company, staff and products your followers will appreciate knowing what to expect when they see your message.

But what messages should you send?



Social Media 2014 – Beyond the Page

binaryAs recently as a few years ago, simply having a presence on Social Media and posting regularly was enough to stand out in the digital realm. Businesses were able to reach customers through social channels easily while rivals asked the question ‘Who needs a Facebook Page?’

Those days are long past. As more people and businesses flock to social media the feeds of the customer become increasingly cluttered. On Facebook the average post is seen by less than 10% of the page’s fans, on Twitter anybody following more than a couple hundred accounts could have hundreds of new updates to sift through every time they refresh the page.

In addition to the volume of information that customers are exposed to, the public is increasingly savvy about the businesses they want to follow. They don’t merely want to be sold to, but also be kept informed and entertained.

So what is a business to do?  Continue reading

No Selling, Yes Socializing

I love oxymorons:

handshakeox·y·mo·ron -a figure of speech in which apparently contradictory terms appear in conjunction (e.g.,faith unfaithful kept him falsely true ). -Google search definition

The reason I like them is because they quickly reveal how something that shouldn’t make sense, does. It is likely that you will feel that way about this modern marketing truism:

– You can no longer sell your offerings, but must be social about them

Now, if you are involved in social media, as a business or a consumer, then this likely makes sense to you. In case it doesn’t…

Selling and marketing have become quite authentic and straightforward, in a complex sort of way. On the one hand, social media gives you the extreme advantage of allowing you to reach out to an audience of people who are interested in your offerings. That has never been true before and it means that your social following likes and is wanting to learn more from you.

On the other hand, trying to sell to them on your social sites is like social suicide!

What? How do I sell then?

Between the internet and social media, we now have savvy customers. These customers are in a unique position to choose what ‘advertising’ they listen to, and the choice is clear. ‘Advertising’ is out; being educated or entertained is in!

In other words, your followers are like you. They don’t want to be sold to and sold to and sold to! Instead, they want to be connected with. They want to hear fun and interesting things about life, about your biz and about what you offer. When you are engaging in this way, that’s when they’ll want to engage further with you. That’s when you can offer your email sign-up and invite them to your website.