Are You Evolving Or Breaking Down?
Entropy & Biz
I’m working on a joint book and today I was writing about the importance of evolving. In your own biz, you too will evolve or start breaking down, as per the law of entropy.
The law of entropy explains why things, such as our cars or our houses, actually last longer when they are being used. They will show signs of aging, just like we do, but when they are used – or exercised – regularly, they last longer.
Yes, your body, your mind and your car are all similar. No doubt you’ve heard that it is important to exercise your brain in an attempt to keep it’s functionality from falling into memory loss or other age-related debilitating diseases. Your life is the same.
Life is about choices. Life doesn’t let us get away with making no choice, as that too is a choice. In life we have no choice but to choose whether we are staying active, exercising each aspect of our life appropriately and evolving – or beginning to break down. Thus, aging is not happening only to your body, but to all aspects of your being.
Is Your Biz Aging?
Thus, I’ve spoken of the importance of keeping in touch with your offerings and how your biz works. A successful biz owner knows themselves and what they are passionate about. They use this passion to focus on their biz, constantly improving upon their own game:
“How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn’t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.” – Steve Jobs, 1985
Yes, it is wise to look at your competition and what they are offering, but ultimately the game is truly about your own mindset and your keeping up with your own evolution.