Want to grow your business? Become an expert
One of the quickest ways to develop a successful business is to become an expert in your field. When you are an authority in your field, it is natural for people and other businesses to seek out what you have to offer. By becoming an expert, you provide a genuine service.
It is easy to become an expert
It is easier to become an expert than you might believe. You do so through focus and expression. Whatever you focus on and spend time with opens to you and becomes knowledge. When starting out, I spent time and focus on Social Media. I explored how it worked, the different platforms and networks available, and how a business can use it to their advantage. It didn’t take long before I knew more about Social Media than ninety nine out of hundred people I met.
Through focusing on Social Media, I came to know it. The next step was to express what I had come to know. I contacted the local Chamber of Commerce and offered to do a free Social Media seminar. This turned into several seminars and the response was great. I expressed what I had come to know through the seminars.
It didn’t take long to become an expert
It didn’t take long before people thought of me as a Social Media expert. You see, the world runs on perception. How people perceive you and/or your service or product determines how successful you are.
The next thing that happened was people who attended the seminar asked me to provide Social Media Marketing services for them in order to help grow business. They also referred me to people they knew. This happened with very little effort on my part.
It is easier to become an expert than ever before
In these days of the internet, blogs and Social Media, it is much easier and quicker to become an expert than ever before. Express what you know. If you need more knowledge spend some time and focus on something you are interested in. Blogging is a great way to express what you know. Blog consistently on a topic and you will soon be perceived as an authority on the topic. Use Social Media networks to get the word out and before you know it you will have a following.
If you already have a business, create a blog on your website. Recent studies have shown that blogging has a substantial positive influence on people’s decision to make a purchase. If you have a restaurant, blog about recipes, good food, healthy food and cooking. If you own an art gallery, blog about your artists, events and art. If you are a chiropractor blog about healthy lifestyle. If you are a career coach, blog about tips on how to advance in a career. Be consistent in your blogging, you soon be perceived as an expert and people will seek out what it is you offer in your business. Why? Because you are adding value to their lives.
Now get your blog out on Social Media Networks like Facebook and Twitter. Create an email list and email your subscribers when you publish a new blog. In the beginning, it may seem like not much is happening. However, with frequency and consistency you will begin to attract people who are interested what you are offering. Through focus and expression you have become an expert and you will find your business growing.