Authentic entrepreneurs are beginning to live an integrated, inbound life.
Inbound marketing is one in which businesses allow interested customers to find them via inbound marketing like social media or a blog. An inbound life is similar, you are always who you are – an authentic entrepreneur– no matter where you are or what you are doing. You are always expressing who you are and what you are passionate about.
An authentic entrepreneur replaces work with passion, so that they are doing what is meaningful to them in life; they also blend their arenas, allowing life to be life and taking care of personal and professional things when they come up, regardless of where they are or what time it is.
This is a part of what leads to greater authenticity and success.