B2C companies that blog generate 88% more leads per month than those who do not and B2B companies that blog generate 67% more leads per month than those who do not – Hubspot
If you’re not blogging then you’re missing an important opportunity to connect with customers and expand your business. In fact, increased lead generation is only one of a multitude of benefits to maintaining a regular business blog. As the number of posts and followers grow, so does your traffic. You are also helping your search engine optimization efforts as Google, Bing and Yahoo all love fresh content, and plenty of relevant content to help in searches.
In addition to merely blogging, the frequency of your posts can also dramatically impact your business. According to HubSpot, 56% of blog users who posted once a month acquired a new customer. However that number skyrocketed to 92% when there were multiple posts per day.
Blog readership is also on the rise. More than 50% of the people who use the internet on a daily basis read at least one blog per month, and a large percentage of those read blogs more than once per day. In fact, of those who read blog most read between 5 and 10 blogs on a regular basis.
Just as important as the statistics is that blogging provides a valuable opportunity for you to connect with customers. Your blog is accessible 24 hours a day with information, answers to questions and more. It expands on the information available from your web copy, and comments allow for a measure of interaction.
In my next post I’ll help you break into blogging by providing ideas to keep your blog vibrant.