Grow Your Business. Grow Your Life.

I love oxymorons:

handshakeox·y·mo·ron -a figure of speech in which apparently contradictory terms appear in conjunction (e.g.,faith unfaithful kept him falsely true ). -Google search definition

The reason I like them is because they quickly reveal how something that shouldn’t make sense, does. It is likely that you will feel that way about this modern marketing truism:

– You can no longer sell your offerings, but must be social about them

Now, if you are involved in social media, as a business or a consumer, then this likely makes sense to you. In case it doesn’t…

Selling and marketing have become quite authentic and straightforward, in a complex sort of way. On the one hand, social media gives you the extreme advantage of allowing you to reach out to an audience of people who are interested in your offerings. That has never been true before and it means that your social following likes and is wanting to learn more from you.

On the other hand, trying to sell to them on your social sites is like social suicide!

What? How do I sell then?

Between the internet and social media, we now have savvy customers. These customers are in a unique position to choose what ‘advertising’ they listen to, and the choice is clear. ‘Advertising’ is out; being educated or entertained is in!

In other words, your followers are like you. They don’t want to be sold to and sold to and sold to! Instead, they want to be connected with. They want to hear fun and interesting things about life, about your biz and about what you offer. When you are engaging in this way, that’s when they’ll want to engage further with you. That’s when you can offer your email sign-up and invite them to your website.


2 comments… add one

  • reply Jim Nolan January 7, 2014, 10:54 am

    Great stuff, and SO TRUE….and a lot of Baby Boomer Social Media people who SAY the words you are saying do NOT actually follow them. I am getting sold to ALL THE TIME by people who tell us that nobody wants to be sold to…it is an interesting case of not really being able to teach some old dogs new tricks@!

  • reply kalyn January 8, 2014, 11:39 am

    This seems to mark the difference between those who have to call and try to sell to you versus those who receive calls and help people. I just met with a friend who says that collaboration is a key to success and I agree. When you set out to help people, there is no selling…

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