I love oxymorons:
ox·y·mo·ron -a figure of speech in which apparently contradictory terms appear in conjunction (e.g.,faith unfaithful kept him falsely true ). -Google search definition
– You can no longer sell your offerings, but must be social about them
Now, if you are involved in social media, as a business or a consumer, then this likely makes sense to you. In case it doesn’t…
Selling and marketing have become quite authentic and straightforward, in a complex sort of way. On the one hand, social media gives you the extreme advantage of allowing you to reach out to an audience of people who are interested in your offerings. That has never been true before and it means that your social following likes and is wanting to learn more from you.
On the other hand, trying to sell to them on your social sites is like social suicide!
What? How do I sell then?
Between the internet and social media, we now have savvy customers. These customers are in a unique position to choose what ‘advertising’ they listen to, and the choice is clear. ‘Advertising’ is out; being educated or entertained is in!
In other words, your followers are like you. They don’t want to be sold to and sold to and sold to! Instead, they want to be connected with. They want to hear fun and interesting things about life, about your biz and about what you offer. When you are engaging in this way, that’s when they’ll want to engage further with you. That’s when you can offer your email sign-up and invite them to your website.